Lol, Lucasfilms dropped the suit. http://www.cnn.com/2010/TECH/gaming....ex.html?hpt=C2
Or, in simpler words: we realize this thing doesn't look anything like a light saber, so #@%* it.
But here's the good news:
It seems Lucas still knows how to generate profits.
"We are aware that, during this time you have made several statements to the media insisting that your product is not intended to resemble a lightsaber and is not marketed by your company as either a lightsaber or as having any connection with 'Star Wars' or Lucasfilm," reads a letter dated July 27 and provided to CNN.com.
But here's the good news:
Wicked Lasers CEO Steve Liu said he's pleased the issue has apparently been resolved.
"We are grateful that the media had a powerful effect to help Lucasfilm change their mind about this situation," he said. "We are still consulting with our legal advisers about the disclaimer."
And, as is often the case, he said, the controversy led to the best publicity the product could ever get.
He said sales have tripled, and Wicked has had to expand to a larger factory and double its customer support team.
"This has been strange," he said. "We felt that it would have been a very bad thing in the beginning, but it ended up helping the business in a very big way."
The Spyder 3 laser sells for $299. It was originally priced at $199, but the price was raised due to "increased operating costs," according to Liu.
"We are grateful that the media had a powerful effect to help Lucasfilm change their mind about this situation," he said. "We are still consulting with our legal advisers about the disclaimer."
And, as is often the case, he said, the controversy led to the best publicity the product could ever get.
He said sales have tripled, and Wicked has had to expand to a larger factory and double its customer support team.
"This has been strange," he said. "We felt that it would have been a very bad thing in the beginning, but it ended up helping the business in a very big way."
The Spyder 3 laser sells for $299. It was originally priced at $199, but the price was raised due to "increased operating costs," according to Liu.
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