I know ATI fanboi's will get upset 
Rumor: AMD might retire the ATI brand - The Tech Report
Google Translate [Update] AMD bald ohne ATi-Logo?
This is good news if all its true. Most of us know about Intel integrated CPU/GPU is improving. AMD is working on their CPU/GPU. I support AMD, but cant say I support ATI. Especially if its going to have ATI guts lol. I guess I'll jump on the Intel Bandwagon
The way I see it. ATI would long be gone if it wasn't for hiring the former Lockheed Martin Real3D employees.
With that said, lets jump to the great Nvidia!
Anyone else thinks Nvidia dynasty is a dying breed? Nvidia is going alone but if Intel quit beening a asshat and let Nvidia make their x86 CPU. The world just got a whole lot better.
Rumor: AMD might retire the ATI brand - The Tech Report
In the past four years or so since its purchase of ATI, AMD has safely conserved the ATI brand and logo. Is that about to change? The guys at ATi-Forum.de say they've learned from "an anonymous Chinese source" that AMD intends to retire the ATI logo and sell graphics products under its own name.
The Google-translated article is a little tough to wade through, but from what I understand, it alleges that the launch of Fusion products?microprocessor-and-graphics chimeras like Ontario and Llano?will make it too difficult for AMD to keep juggling the two different brands. The story says the branding change will take place toward the end of this year.
Fittingly, late 2010 should be about the time we see AMD's first Ontario chips, which will bring together a new low-power microprocessor architecture (code-named Bobcat) and DirectX 11 graphics onto 40-nm silicon manufactured by TSMC. If ATi-Forum.de's super-secret Chinese source is right, the chip's branding could be all-AMD.
Selling Ontario CPUs under a single brand would probably make things easier for customers, although on the other side of the coin, AMD would no longer be able to capitalize on ATI's brand recognition. Of course, ATI doesn't even correspond to a division inside AMD anymore. The chipmaker merged its CPU and GPU businesses in a 2009 shakeup.
The Google-translated article is a little tough to wade through, but from what I understand, it alleges that the launch of Fusion products?microprocessor-and-graphics chimeras like Ontario and Llano?will make it too difficult for AMD to keep juggling the two different brands. The story says the branding change will take place toward the end of this year.
Fittingly, late 2010 should be about the time we see AMD's first Ontario chips, which will bring together a new low-power microprocessor architecture (code-named Bobcat) and DirectX 11 graphics onto 40-nm silicon manufactured by TSMC. If ATi-Forum.de's super-secret Chinese source is right, the chip's branding could be all-AMD.
Selling Ontario CPUs under a single brand would probably make things easier for customers, although on the other side of the coin, AMD would no longer be able to capitalize on ATI's brand recognition. Of course, ATI doesn't even correspond to a division inside AMD anymore. The chipmaker merged its CPU and GPU businesses in a 2009 shakeup.
Google Translate [Update] AMD bald ohne ATi-Logo?
We have learned from an anonymous Chinese sources that AMD is reportedly planning to the sale of dedicated graphics cards under the current ATI logo, for cost reasons and the sake of transparency own product lines, like the set in.
AMD took over four years, the graphics chip-blacksmiths ATi Graphics, still boasts graphics and chipset solutions to this logo below. However, an anonymous source has occurred to us that the soon to end a stand before.
The reason is the introduction of merger and associated products to be. The continue of the product name ATi-Graphics, the company no longer exists, would be long for AMD in the long run too costly, as AMD would have two such different brands woo for when Fusion integrated graphics will appear.
Were also received from the information indicates that recruitment of the ATI logo already the end of this year, which will take place. For if a PC with Core i7 processor, and consequently with a Core i7-sticker is decorated, the PC, but graphics card from AMD has one, so even a ATI logo is due, this can be little feedback on the actual manufacturer the graphics card to say AMD. A new logo could change this.
With the launch of Fusion, a radical change seems inevitable, for beyond is a "single-brand strategy, much cheaper and it also has other advantages for AMD. If the information is correct, is the end of this year, AMD's implementation of the current brand strategy experienced a radical conversion.
Even AMD's VISION concept would speak for the change, because on any of the newly introduced logo is a hint or reference to ATI Graphics found.
We strive for a confirmation, so long will this information a rumor. We will keep you informed.
Update on 17:08:10, 10:55 clock: In direct demand for AMD, they wanted us to deny the rumor either, be confirmed. We will continue to keep informed.
AMD took over four years, the graphics chip-blacksmiths ATi Graphics, still boasts graphics and chipset solutions to this logo below. However, an anonymous source has occurred to us that the soon to end a stand before.
The reason is the introduction of merger and associated products to be. The continue of the product name ATi-Graphics, the company no longer exists, would be long for AMD in the long run too costly, as AMD would have two such different brands woo for when Fusion integrated graphics will appear.
Were also received from the information indicates that recruitment of the ATI logo already the end of this year, which will take place. For if a PC with Core i7 processor, and consequently with a Core i7-sticker is decorated, the PC, but graphics card from AMD has one, so even a ATI logo is due, this can be little feedback on the actual manufacturer the graphics card to say AMD. A new logo could change this.
With the launch of Fusion, a radical change seems inevitable, for beyond is a "single-brand strategy, much cheaper and it also has other advantages for AMD. If the information is correct, is the end of this year, AMD's implementation of the current brand strategy experienced a radical conversion.
Even AMD's VISION concept would speak for the change, because on any of the newly introduced logo is a hint or reference to ATI Graphics found.
We strive for a confirmation, so long will this information a rumor. We will keep you informed.
Update on 17:08:10, 10:55 clock: In direct demand for AMD, they wanted us to deny the rumor either, be confirmed. We will continue to keep informed.
The way I see it. ATI would long be gone if it wasn't for hiring the former Lockheed Martin Real3D employees.
With that said, lets jump to the great Nvidia!
Anyone else thinks Nvidia dynasty is a dying breed? Nvidia is going alone but if Intel quit beening a asshat and let Nvidia make their x86 CPU. The world just got a whole lot better.
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